Email Marketing Content Martin Motor Sports Sample Email Marketing Content for EXSM 3918: Digital Marketing Capstone Project For this project, we were to to create an email marketing strategy for the launch of e-bikes by a motor vehicle company popular in Western Canada. To begin, I created a buyer persona based on our audit of their current target audience. I also created samples of content based on their existing brand values, tone and products. Including content targeted towards returning customers, such as those who have already purchased an e-bike.
