Fictional Company Analysis; Wherever Brewing
A project for EXSM 3915: Digital Marketing Foundations, University of Alberta, February 2022
This project required us students to create a company analysis for a fictional company. I chose to analyze a fictional brewing company based in Canmore, Alberta, Canada. The project incudes sections on products the company would sell, an audience analysis, buyer’s journey, stakeholder journey map, competitive anaylsis, a ‘Gaps in the Industry’ section, and finally an action plan. This thorough assignment earned me a 100%, as well as sparked my passion for this industry.
Wherever Brewing
Fictional Company Analysis
Wherever Brewing is a craft brewery located in Canmore, Alberta. The taproom pours classic ales and experimental brews, serving up local spirits and snacks so there’s something for everybody. We host weekly events geared towards bringing people together and highlighting Bow Valley talent, be it film viewings, open mic nights or ski hill trivia. Our mission is simple: we support locals, wherever they go.